Contract Social Media Specialist

Job description

Quietly is a full-service content marketing agency that offers services across the entire lifecycle of content marketing, from discovery and strategy to content creation and amplification. Quietly partners with the world’s leading brands to understand how content drives their business, devising strategies and executing along the way.


Do you have a passion for building impactful social marketing campaigns? Are you a content creator and copywriter? Do you continually read up on a wide range of technical topics, and love uncovering insights within an industry and across digital channels?


This is a client facing contract opportunity for up to 30 hours/month, that will work alongside our Client Services and Strategy teams.  It will help elevate our clients’ online presence by executing on channel specific social media strategies and by contributing to email and content strategies bringing them to life across a variety of platforms. 


This role will work from our converted two-storey apartment-office in the heart of historic Gastown with the flexibility to work remotely. If these values resonate, we’d love to hear from you.


WHAT YOU’LL DO

  • Create content for, manage and tactically execute on social media marketing client work including planning, scheduling, sending, posting, and reporting on Instagram (including Instagram stories), Facebook, Twitter, and LinkedIn

  • Run the day-to-day activity for our clients’ social channels, implementing a mix of both organic and paid posts, experimenting with different tactics, reporting on the results, and ensuring all outwards communication is on brand and maintains a consistent voice and tone

  • Create and execute paid campaign strategies and report on results including: building a campaign media plan and results forecast, identifying content and creative needs for campaigns based on research and analysis, setting up, managing, and optimizing campaigns in a variety of ad platforms and distilling campaign data from various sources into performance reports.

  • Work with our Client Services and Strategy teams in a client facing role to defend, present and speak on the work you deliver.

  • Contribute to conversations in relevant forums to bring awareness to our clients’ brands, as well as plan and execute social campaigns to deliver on goals. 

  • Use social media management tools, such as Hootsuite, to schedule and manage client social media accounts. 

  • Post, engage and build followers on these platforms natively, including but not limited to, Facebook, Instagram, Twitter, Pinterest, and LinkedIn

  • Pull and report on data from various sources using a range of web and social analytics tools

  • Assess our client's social media marketing processes and campaigns, conduct industry-specific competitive analysis and report on gaps

  • Work with a team to design and activate a social media strategy and community presence, communicating the pillars of a brand while engaging with the community

Requirements

  • 3 years professional/client facing experience in B2B social media marketing and copywriting with a writing portfolio demonstrating this experience

  • Knowledge of social media, community management, analytics, and listening tools. Certifications such as Hootsuite Academy are a plus

  • Experience managing and executing paid social campaigns on (but not limited to) the following platforms: Facebook, Instagram, Twitter, Pinterest, and LinkedIn

  • Familiar with social media best practices and comfortable navigating various social platforms including Facebook, Instagram, Pinterest, YouTube, Twitter, LinkedIn, Instagram, Reddit, Quora

  • Strong oral and written communication skills 

  • Familiar with Facebook Business Tools (Power Editor, Analytics, Audiences, Catalogs, etc.)

  • Strong understanding of web publishing principles and concepts

NICE TO HAVES

  • Experience working with influencers

  • Experience doing SEO, keyword, and competitor research using a variety of tools such as Google Trends, Buzzsumo, Moz, and SEMRush

  • Experience managing and executing paid search, and programmatic campaigns on (but not limited to) the following platforms: Google Ads (search, display, YouTube), Outbrain, Taboola, StackAdapt

  • Strong understanding of SEO, familiar with SEO analysis and best practices

  • Experience with Adobe’s suite of tools including InDesign and Photoshop 

  • Experience with modern CMS & web publishing platforms like WordPress

Apply with an updated resume and cover letter with a link to your portfolio demonstrating prior experience in B2B social media strategy, execution and copywriting experience.